Does gold rate affect buying of wedding jewellery?

Weddings in India are quite lavish with all the grand celebrations and lots of fun. An important part of a wedding is shopping for gold jewellery for the bride, groom and other members of the family.

Buying gold in India on special occasions is considered as a good fortune. Generally people buy jewellery throughout the year. But the best time to buy wedding jewellery is during the wedding season or during festivals.

Usually the wedding season is considered the best season for gold jewellers.

After lockdown is lifted,high rates of gold have affected the wedding season demand. According to market research,it went on a decent rise during Diwali this year.

The wedding season begins right after diwali but due to the pandemic many jewellers haven’t seen growth in demand.

Things to keep in mind,while buying wedding jewellery!


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